On 13 June 2025, Namibia commemorated the World No Tobacco Day (WNTD) in Outjo, Kunene region. The event was commemorated under the theme “Unmasking the appeal”. This year’s WNTD campaign aims to reveal the strategies employed by the tobacco and nicotine industries to make their harmful products enticing, particularly to young people. By exposing these tactics, WHO seeks to drive awareness, advocate for stronger policies, including a ban on flavours that make tobacco and nicotine products more appealing, and protect public health.